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DIY Kitchens

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DIY KitchensCurrent Projects

Current projects and work that I'm with involved with on the SEO/Online marketing front.


DIY Kitchens (www.diy-kitchens.com)

I am currently looking after all online activities for DIY Kitchens.com. These activities include and are not limited to:

  • SEO
  • Email Marketing
  • Google Adwords
  • Web development
  • Usability
  • Social media channel management

DIY Kitchens is an online company that sells kitchens, units, doors & appliances to the general public. They were established in 1982 and started selling kitchens online 10 years ago. Because of their business model, there is no middle man or bricks and mortar stores, which allows them to sell custom made rigid kitchens straight to the customer for about 40% less than the likes of:

  • Wren
  • Howdens
  • B&Q
  • Homebase
  • Wickes

The kitchens do cost less but the quality of the kitchens is second to none. Although my opinion is biased, all the kitchen fitters that have ever commented on the quality of the kitchens have been very impressed and quote that they are some of the best units that they have ever seen. And, they come pre built so all they have to do is slot them into position, which saves the customer money as the installation takes about 50% less time.

When you order a kitchen online with DIY Kitchens, your kitchen is made from scratch in 2-3 weeks and delivered to you when you request it.

I am current raising brand awareness for the company with the intention of making DIY Kitchens a household name. Although the company is a small family run business based in Yorkshire, their ambition is massive and if more people knew about DIY Kitchens then I can almost guarantee that your kitchen would be bought from nowhere else!

I am currently in the process of building relationships with the likes of Blum, AEG, Zanussi and Electrolux, creating content strategies and online partnerships to increase brand awareness across the board.



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